Chapter 1, Section 1
In Progress

Episode 3: Keyword Research Overview, Keyword Types, Keyword Variations & LSI, Keyword Competitiveness, Keyword vs the Sales Funnel

Keyword research is the starting point for search engine optimization.
3 main Keyword Types: Core, Secondary, and Accessory
Importance of Keyword Variations and LSI
Using tools to rank keywords
Importance of knowing where your user is in the sales funnel when doing keyword research.
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