Chapter 1, Section 1
In Progress
Episode 3: Keyword Research Overview, Keyword Types, Keyword Variations & LSI, Keyword Competitiveness, Keyword vs the Sales Funnel
| Keyword research is the starting point for search engine optimization. |
| 3 main Keyword Types: Core, Secondary, and Accessory |
| Importance of Keyword Variations and LSI |
| Using tools to rank keywords |
| Importance of knowing where your user is in the sales funnel when doing keyword research. |