Chapter 1, Section 1
In Progress

Episode 15: Site Architecture & Silos, Link Neighborhoods, Freshness / Recency

Following the rule of thumb of “three-click rule” for your site architecture is important because it makes search engines find pages easily. The fewer clicks the better.
Linking to other sites that are ranked really well already can help bump up your website on Google.
In 2011, Google had a “caffeine” update in where “fresh” content would rank higher.
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