Chapter 1, Section 1
In Progress
Episode 15: Site Architecture & Silos, Link Neighborhoods, Freshness / Recency
| Following the rule of thumb of “three-click rule” for your site architecture is important because it makes search engines find pages easily. The fewer clicks the better. |
| Linking to other sites that are ranked really well already can help bump up your website on Google. |
| In 2011, Google had a “caffeine” update in where “fresh” content would rank higher. |