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Chapter 4: Document Relevancy Episode 14: URLs, Headers, Body Copy, Image ALT & Filename, Internal Links & Anchor Text
Chapter 1, Section 1
In Progress

Episode 14: URLs, Headers, Body Copy, Image ALT & Filename, Internal Links & Anchor Text

The closer the root domain, the better.
Focus and have only one H1 tag with your keyword in it. Don’t worry about H2, H3, H4.
Body Copy is the rest of the text on your page, having synonyms of the main keyword and LSI keywords are important for good SEO practices.
Image ALT & Filenames help search engines “see” images by naming them correctly.
Linking to other documents and receiving links from other documents for your page are helpful.
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